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Motherās Day isn’t just a time to celebrate momsāit’s a golden opportunity for small businesses to shine! Thanks to insights from the Optimove Motherās Day 2023 Consumer Shopping Preferences Survey, we’ve got the inside scoop on how to tailor your marketing strategies and inventory to meet consumer demands more effectively. Plus, weāll show you how Thryft Ship can make shipping a snap, especially for Instagram sellers!
A whopping 75% of consumers say a sale could nudge them to shop sooner than planned for Mother’s Day. So why wait? Kick off your promotions early to tap into the shopping fever and watch those early sales roll in. Tip: Tease your audience with sneak peeks of your specialsāthink teaser pics and hints at unbeatable deals to stir up excitement!
With 56% of shoppers planning to grab their gifts at least two weeks in advance, timing your campaigns early is key. Start your Motherās Day promotions three to four weeks ahead to catch those early shoppers. Itās all about staying ahead of the curve and ensuring your products are top of mind when customers are ready to buy.
These are the go-to gifts this season, chosen by 45% of shoppers. Leverage this trend by spotlighting these items in your promotions. Offer a mix of options and sweeten the deal with bundles or exclusive offers to really make your products stand out.
Selling on Instagram puts your products at your customers’ fingertips, but managing orders and shipping efficiently can be challenging. Enter Thryft Shipāyour end-to-end shipping solution. Hereās how Thryft Ship can transform your Mother’s Day strategy:
By integrating these insights with Thryft Shipās logistics solutions, you can enhance your sales and build stronger customer relationships. Make this Motherās Day not only profitable but also memorable for your business and your customers. šš