Thryfter Thursday 10.05
Hey there, thrift enthusiasts! Today, we’re pulling back the curtain to reveal the story of Closet.by.Cassidy, a delightful treasure trove where pre-loved fashion finds new life. In a candid Q&A session, Cassidy O’Brien, the creative powerhouse behind this thriving venture, shared the intimate details of her journey into the world of reselling and her love affair with second-hand style.
Every successful business has its unique origin story. We’d love to hear yours. Could you walk us through the early days, the spark that ignited your passion, and the journey that led to the establishment of your business?
I am a full-time student and stay-at-home mom. I began reselling baby items in 2020. Then, in 2021, I was moving and needed to clean out my closets. I began posting on Mercari, and that is when my business started. Soon after, I found a whole community on Instagram through another small business closet page. This was the perfect opportunity for me to work while I was a stay-at-home mom and full-time student.
Spreading the word about a new venture can be challenging. How did you initially introduce your business to the world and create that initial buzz? Share your strategies for gaining a following, building a community, and fostering connections with your audience.
I became friends with another small business who supported me and gave me tips along the way. I was very consistent on my page and have made many small business friends since. Building relationships have helped me gain following and supporters through word of mouth. Many families and friends shop with me now.
Maintaining a balance between running a business and managing personal life is an art. Could you share your insights into how you stay organized? Do you have specific routines, tools, or techniques that help you manage your business commitments while juggling other aspects of your life?
Staying organized and balancing being a mom, going to school, my business, and socializing was something I had to learn and prioritize. Now that my business is more established, it is a lot easier. I always plan out my weeks ahead of time so I know what I am doing and when I am doing it. I have different days and times of the day where I prioritize certain tasks and activities.
Running a business is a continuous learning process. Reflecting on your journey, what would you say is the most significant lesson you’ve learned so far? It could be a challenge faced, a surprising discovery, or a personal realization. How has this lesson shaped your approach to entrepreneurship?
I have learned a ton since starting my own business. I think the most important thing would be to always be yourself, stay consistent , and slow down and take breaks when needed.
For those just starting their entrepreneurial journey, your experiences can be invaluable. What advice or recommendations would you give to others trying to start their own business? Are there specific strategies, mindset shifts, or resources that you found particularly helpful and believe others should know about?
I would recommend to be yourself and not to follow others patterns. Every small business is unique in their own way which is what makes them special.
We’ve noticed you’re a loyal ThryftShip user, and we appreciate your trust in our service. We’re curious, how did you first hear about ThryftShip, and what made you decide to incorporate it into your operations? We’d love to hear your experience and how it has streamlined your shipping process.
I filled out a form for Thepeoplesthreadco and loved the process. That’s when I decided to give it a shot on my own account and it has saved me so much time on shipping days.
Lastly, our readers love an insider scoop! Do you have any exciting upcoming drops or events you’d like our audience to know about? Feel free to share a glimpse into what’s on the horizon for your business, and let our readers get excited alongside you.
Every Thursday evening at 7:30 pm pst I have my most popular sale which is a fill a bag sale.
