How to Schedule a Drop

2 min read·Updated July 2026

You can now line up a drop in advance and have it post automatically — so you can time it for when your audience is online, without being at your computer to hit post.

TL;DR

When you create a drop, choose Post now or Schedule for later.
Pick any date and exact time — it uses your local time.
It posts automatically. You can reschedule, edit, or post it early any time before it goes live.

How to schedule a drop

Start a new drop
Create a new drop as usual in your Sales Assistant. In Drop Details, find the When to Post field.
Choose “Schedule for later”
Pick the date and the exact time (hour, minute, and AM/PM). Times use your own local time — no time zones to figure out.
Add your items as normal
Upload your photos, set captions and prices, then continue to Review & Post.
Confirm it — this is the step that actually schedules the drop
The button now reads “Schedule for [date].” Scroll to the bottom of the captioning step and tap it. You’ll see a “Drop scheduled!” confirmation with the go-live date and time.

Your drop now appears in your Drops list with a Scheduled badge.

Picking a time isn’t the same as schedulingChoosing a date and time at the start is just a selection. The drop isn’t scheduled until you reach the end of captioning and tap Confirm. While a time is selected but not confirmed, you’ll see a reminder on screen telling you so.

We’ll warn you about posting-limit clashesWhen you pick a time, we check it against what you published in the last 24 hours and any other drops you have scheduled. If the drop wouldn’t finish posting, you’ll see a warning with a suggested safer start time before you confirm. See How Many Items Can I Post at Once?

Setting an end time

You can also give the drop an end time. It’s optional, but if you set one, every caption the Assistant writes shows the real date and time the drop closes — “Drop ends Sunday August 31 at 11:59 PM EST” — instead of a vague “ends in 24 hours.” Buyers who see the post six hours late then know exactly how long they have.

Leave it empty and captions fall back to the relative wording, exactly as before.

Write your captions first, then set the end timeThe closing time is appended to whatever caption is there — which means it can’t be added to a blank one. This matters most if you write your own captions with AI captioning switched off: fill them in, then add the end time, and it gets appended to each.

Change a scheduled drop

Any time before it goes live, you can:

Reschedule — change the date or time.
Edit items and captions — tweak anything in the drop.
Post now instead — send it live right away.

✓

When the scheduled time arrives, the drop posts automatically — you don’t need to be online.

Common questions

What time zone does it use?

Your own local time. There are no time zone settings to worry about.

Can I change it after scheduling?

Yes — reschedule, edit the items and captions, or post it immediately, any time before it goes live.

Where do I see my scheduled drops?

In your Sales Assistant Drops list, marked with a Scheduled badge.