Once onboarding is complete, you can create a drop in the Sales Hub. This is where you upload photos, review everything,
and publish to Instagram.
Quick note: You can save a drop as a draft and come back later — nothing posts until you click Post.
Step 1: Click “Create a Drop”
From your Sales Hub dashboard, click Create a Drop.
This opens the drop builder where you’ll upload photos and prepare your post.
Tip: If you’re building your drop ahead of time, you can leave the page at any point — it will remain saved as a draft.
Step 2: Confirm your drop settings
Before uploading photos, confirm how this drop should run. These settings are based on your defaults, but you can override them per drop.
Common drop settings
The exact options shown will depend on your Sales Assistant settings (claim-only vs bidding, BIN, etc.).
Sale type
Choose whether this drop is claim-only (set prices) or bidding.
Auction length (if bidding)
Most sellers choose 12 hours or 24 hours.
BIN (optional)
If enabled, customers can instantly purchase at the BIN price instead of bidding.
Examples (what customers will see)
Claim-only
“CLAIM $8”
Bidding
“BID starting $5”
Bidding + BIN
“BID starting $5 • BIN $30”
Step 3: Upload photos
Upload the photos for your drop. After upload, the Sales Assistant will automatically:
Group photos into items (so each item has its own set of photos)
Draft captions in your voice (based on your past sales captions)
Recommend pricing (based on your selling style)
Best practice: Include at least 2 photos per item (front/back or detail shots) so grouping stays accurate.
Step 4: Review + edit
Before posting, do a quick pass to make sure everything looks right. The Sales Assistant saves time — but your final review matters.
What you can edit
All edits here affect the final Instagram post and the checkout experience.
Photo order
Reorder photos so the best photo shows first.
Item grouping
If we grouped something incorrectly, you can fix it before posting.
Captions
Proofread, adjust your tone, and confirm your drop format (claim vs bid/BIN).
Pricing
Edit suggested pricing anytime (especially BIN pricing if enabled).
Important: If you run bidding, make sure your caption clearly includes:
BID starting $X (and BIN $X if you offer it)
Step 5: Post now or keep it as a draft
When you’re ready, click Post to publish to your Instagram feed.
If you’re not ready yet, you can simply leave the page — your drop stays saved as a draft until you post it.
Note: Posting limits can vary by account. If Instagram ever rate-limits posting, try spacing posts out or using the schedule/draft workflow.
What happens after you post?
Once your drop is live, the Sales Assistant starts monitoring the comments and looking for:
Bids (if bidding is enabled)
Claims / BINs
Questions that need your attention
Next up: Learn how comments work (bids, BINs, claims, and questions) — and how the Sales Assistant responds.
