The Sales Assistant: Complete Overview
The Sales Assistant runs your Instagram drops from start to finish — posting your items, reading bids in the comments, replying to customers, and turning winners into paid orders. This is your map to everything, with quick links to each step.
- Set it up once (payments + Instagram + your settings), then create a drop.
- While it’s live, the assistant handles comments, bids, and Buy It Now for you.
- When it ends, winners get checkout links — and you manage everything from your dashboard.
How it works, start to finish
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Set up the Sales Assistant
Connect payments and Instagram, and choose your defaults — bidding, Buy It Now, comment replies, and checkout. See Sales Assistant Setup.
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Create your first drop
Add your photos and prices, review the captions, and post. See Create Your First Drop and How Captioning Works.
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Once your drop is live
The assistant reads bids, replies in the comments, and flags questions for you. See How Comments Work and Bids vs. Buy It Now.
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When the drop ends
Winners are finalized and sent checkout links to pay. See How Checkout Works and How to End a Drop.
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Manage your orders
Track every item, winner, and to-do from one place. See Using the Sales Assistant Dashboard.
Quick links
- Set up the Sales Assistant
- Create your first drop
- What to do once your drop is live (how comments work)
- How checkout works
- Manage orders from your Sales Assistant Dashboard
- What to do if your drop has more than 50 items
More guides
- How captioning works
- Bids vs. Buy It Now
- Buy It Now and bids from the same customer
- One open-bidding item in a Buy It Now drop
- How to end a drop (and what “Paused” means)
- Sort your photos before a drop
- When a winner doesn’t pay
- If a message didn’t send to a customer
- If a comment didn’t get picked up
Common questions
Do I need to watch the comments myself?
No — the assistant reads bids and replies automatically. It only flags real questions for you in Needs Attention.
Where do I change my defaults?
In your Sales Assistant settings — and you can adjust them per drop too.
What’s the best place to start?
New to all of this? Reach out anytime — we’ll walk you through your first drop.
